The first thing that set it apart from Ryanair was the care for visual design on their website. (To be fair, things are far better now). Compared to Ryanair, Easyjet's looks were miles ahead. And secondly, they had a native app for Android where I could present my boarding passes on airports.
I liked that. Here was a low-cost company that actually seemed to care for their users, since using your phone to board an aircraft was a recent thing.
And then I had one of those moments that every designer has. We start to look at things and wonder “Ok, it looks good, but…”.
This is the home screen. It set’s apart from their homescreen on a few aspects. Fist, it doesn’t try to reinvent the wheel by forcing the user to learn new navigation concepts, like their current app does. It just follows Google's Material Design Guidelines (they were in their beta version): Swipe left, you’re on the homescreen. Swipe right, you’re on your flights area.
And also it doesn’t put a home icon on the left to take users to the homescreen. That’s just confusing.
I redesigned their icons to better fit the new material design language and also placed a photo of the current location on the background (which they can pull from Flickr, for example). I think it’s clever than a simple placeholder image bellow the options.
This is the Boarding Passes section. Here the user can see their boarding passes ordered by date. Unlike their current app, I didn’t try to bring weird 3D effects (that we can see on iOS devices), but instead organised the information on easy to read cards, with the most important details right up-hand and also a picture of the destination. If your flight is scheduled to arrive at night, why not a night picture of Lisbon, for example? If you are going to the greek islands and you’re scheduled to arrive in the afternoon, why not a sunny picture? Again, we can pull those images from sources like Flickr ou Tumblr.
And here is your boarding pass. Notice how I used the same image on top and introduced a few more details on the bottom: the weather on the destination, the duration of the flight and the type of aircraft. I also redesigned the other elements on the page.
And why not give your users the ability to impress the Easyjet staff at the airport by boarding with your smartwatch? Imagine yourself standing on the queue at the gate, everybody pulling their printed papers, their iPhones with Passbook, their tablets…and you just point your wrist at the code scanner and boom you’re in! Pretty neat, hey? 🙂